The Beer Hawker
Musings and rants of a hawker centre beer entrepreneur.
Three months. And counting.
A week into starting The Good Beer Company, we had a well-intentioned (if a bit rude) middle-aged passerby who boldly predicted that our business would be shut within three months.
He couldn’t understand why anyone would pay about more than twice the price and get less than half the equivalent amount of a Tiger beer for an imported foreign beer. “You should sell Tiger, Guinness or Carlsberg,” he had declared, “We uncles don’t drink anything else.” I politely nodded, but his remark clearly bothered my uncle.
Well we celebrated three months in business just last Saturday, outliving his Mayan-esque doomsday prediction. I hate to burst your bubble, Mr. Unknown Uncle, but we’re doing pretty ok. We won’t be rich anytime soon, but we’re certainly not wallowing here waiting to be put out of misery.
And sorry if I can’t be arsed to explain my business model to everyone who passes by.
