"You should add fans or air-conditioning here. It’s so hot!"
"Why don’t you serve non-alcoholic drinks?"
"Maybe you should sell other alcoholic drinks - wine, sake or whiskey - as well!"
"How about having a mobile credit card payment solution - using the iPad! - at your stall? Why not accept credit card payments at all?!"
I get these questions and suggestions all the time. All these and more. Many The Good Beer Company customers take it upon themselves to think of ideas to improve our business.
Don’t get me wrong - I think it’s great. I love customer feedback. And it says a lot when customers get so involved in the business that they’re wracking their brains to see how they can help our fledgling business survive (and maybe even thrive). And in many cases we’ve actually implemented some suggestions - supplementing expensive branded beer glasses with cheap IKEA ones to deter theft, or putting up a sign to remind customers to keep the chiller doors closed so beers remain cold, for example.
We’d love to implement all these suggestions - OK, those that make good sense, at least - in the business, but the truth is that we simply can’t please everyone. We can’t put in air-conditioning (that’s really up to NEA), reconfigure or add extra seating (also up to NEA), and accept reservations (that’s against NEA regulations). We don’t bring in other alcoholic beverages (because our hawker stall liquor license only allows us to sell beers and stouts), or non-alcoholic drinks (because that just dilutes our core offerings).
Because for a business, trying to make everybody happy is the surest way to failure. You can only please some people all the time, or most people some of the time.
We’re incredibly mindful of why The Good Beer Company is here in Chinatown Complex in the first place: to offer beer lovers a chance to try amazing beers in a hawker centre setting at reasonable prices.
Everything else is, or can be, a distraction.